Casall

Casall Takes the Next Step in Digitalization

Casall, pioneers in sports fashion and fitness equipment since 1984, has collaborated with the consultants at Adbriq for over 10 years. Now, it was time to upgrade their business system from Navision to Microsoft Dynamics 365 Business Central.

The new cloud-based solution provides Casall with the flexibility and performance needed to streamline their business processes and meet future demands.

– "It became increasingly clear that our previous system was insufficient. Having worked with Adbriq’s consultants for over a decade, it felt natural to continue that relationship for this upgrade. Their deep industry knowledge and technical expertise have helped us navigate complex challenges and find effective solutions,"

CARL-FREDRIK SURTEVALL

CEO OF CASALL

Background and Needs


Since its inception, Casall has been dedicated to offering products with a focus on high quality, design, and functionality. The business operates across three areas: fitness apparel, home-use training equipment and tools, as well as professional gym equipment. With a strong presence both online and in physical stores, and an extensive supply chain within and beyond Europe, Casall faced the challenge of their old business system, Navision, limiting their growth.

– "It became increasingly clear that our previous system was insufficient. Having worked with Adbriq’s consultants for over a decade, it felt natural to continue that relationship for this upgrade. Their deep industry knowledge and technical expertise have helped us navigate complex challenges and find effective solutions," says Carl-Fredrik Surtevall, CEO of Casall.

Casall is a Swedish training brand world renowned for its premium quality, innovative designs, and trendsetting approach. Since 1984, Casall has been creating stylish and functional workout apparel and equipment, blending performance and fashion to inspire active lifestyles.

Solution and Results

The solution comprises Microsoft Dynamics 365 Business Central, TRIMIT Fashion, and Bisting. This combination offers a centralized integration engine and a cloud-based platform that delivers the functionality, flexibility, and scalability needed to support Casall's complex business model.

– "Thanks to the upgrade, we will enhance both our internal and external system integration, enabling us to manage our business processes much more efficiently. We now have a more dynamic and flexible infrastructure that not only supports our current operations but also allows for rapid adaptation to future needs. The seamless integration and continuous updates will save us both time and money," says Carl-Fredrik Surtevall.

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Business Benefits and the Future

With the upgrade, Casall gains a future-proof business system offering ongoing updates and minimizing the need for extensive upgrades. This results in better control, easier maintenance, and smoother process management. Additionally, Adbriq's wide customer base allows Casall to benefit from shared experiences and challenges, where new functionalities can be developed based on industry needs.

– "Our long-standing collaboration with Adbriq’s consultants has always been highly positive. They understand our business and are an excellent sounding board for solving our challenges. They always stick to timelines and budgets, and they are both fast and meticulous. We look forward to taking the next step in our digitalization journey together with them," concludes Carl-Fredrik Surtevall.

"Thanks to the upgrade, we will enhance both our internal and external system integration, enabling us to manage our business processes much more efficiently. We now have a more dynamic and flexible infrastructure that not only supports our current operations but also allows for rapid adaptation to future needs. The seamless integration and continuous updates will save us both time and money,"

CARL-FREDRIK SURTEVALL

CEO OF CASALL

Proven, standardized business system: Offers long-term, generic solutions that can be tailored to the customer's operations and further developed as needed.

Ongoing support: Continuous recommendations and assistance, as well as improvement efforts built on a 10-year partnership.

Increased efficiency: Enhances productivity and ensures the delivery of high-quality customer value in a more cost-effective manner.

adbriq is TRIMIT Partner in Sweden – you can learn more about them right here

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